Pumped Up #Kicks: Introducing the #YEEZYBOOST 350

Who knew that it would be a Kanye West shoe busting up a ton of headlines in the local sneaker community this past week? Pretty crazy, huh? Still, it actually happened, and we have adidas Philippines and Sole Academy to thank for it. 

Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.


Recently, West and adidas released the second sneaker developed in their close collaboration: the YEEZY BOOST 350. Launched globally on June 27, the trainer features an upper composed entirely of adidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an endless supply of light, fast energy.

The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition of creating a clean, modern, effortless template for footwear and apparel. By fusing adidas’ unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.

The YEEZY BOOST 350 is available on adidas.com/KANYE and dropped exclusively at the adidas x Sole Academy Pop-Up Store in BGC last June 27, 2015 for Php 11,495. It is also accessible through the adidas Confirmed app in New York, Los Angeles, and Chicago, a first-of-its-kind sneaker reservation mobile application. The updated app - available in the Apple app store and Google Play- allows consumers to sign-up, reserve, and pick-up their sneakers all through smart phones. 

(L to R): Sole Academy's Carlo Trillo, adidas Brand Ambassador Isabelle Daza, adidas Product Specialist Jen Dacasin, and adidas Country Manager Adrien Semblat.

Carlo and Belle once again.

The throng outside Sole Academy BGC.

DJ Suzie of 89.9 Magic doing hosting duties.

It's a super fine shoe.

Follow @adidasOriginals on Twitter and Instagram!
Use the following hashtags -- #adidasOriginals and #YEEZYBOOST -- on social media!

All images are from adidas Philippines and Sole Academy.


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