This past Monday, April 15, 2013,
Gatorade Philippines, spearheaded by Senior Product Manager Mikey Rosales (my
batchmate in Ateneo ahem ahem), rolled out a grand launch that featured a new
Gatorade logo, a new center for hoops, and a new set of charismatic
ambassadors.
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| #Gday at the Gatorade Hoops Center. Win from Within! |
Here’s the official press release from
Gatorade Philippines:
“Previously, the world’s leading sports
drink featured a thunderbolt intersecting with the word ‘Gatorade.’ The new G
logo is a bold representation of the heart, hustle, and soul of modern-day
athletes who are all looking for a winning edge in their quest for athletic
glory.
Gatorade’s visual transition to G will
be rolled out across all products and variants, and integrated through
above-the-line and outdoor advertising, social media, brand activations and
public relations. Moreover, all advertising and marketing efforts will revolve
around the G-Elite and G Rising Stars – G’s roster of championship-level pro
and student athletes.