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| Image from adidas. |
Last night, adidas Philippines teamed up with Titan to locally launch the first ever signature shoe for NBA superstar James Harden. adidas and Titan pulled out all the stops in this one, holding the event in the newest Titan store in the posh Conrad Hotel at the Mall of Asia Complex in Pasay City.
As can be expected, models of the initial release colorway, the James Harden Vol. 1 Pioneer, were on display along with the face of the grand launch — the James Harden Vol. 1 Imma Be A Star colorway, which symbolizes Harden’s roots and a promise he made 13 years ago to reach his dreams.
The Harden Vol. 1 officially drops here in Manila today, November 23, with the Imma Be a Star headlining the initial release.
The story behind the shoe
As a freshman in high school, James Harden wrote his dreams onto paper with a simple note promising his mom, 'Imma Be A Star.' The Houston Rockets point guard has reimagined the definition of his position and continues to leave his mark in NBA record books as he lives out the goal he created nearly 13 years ago. The Imma Be A Star edition of the Harden Vol. 1 serves to inspire future stars of the game and commemorate the note Harden’s mom has kept to this day.
"As every young kid, you have dreams...you have aspirations. You ask for things when you're a kid and one day, I asked my mom for some money and I wrote her a note," Harden explained. "It said, 'Could u wake me up at 7:00 and could u leave me a couple of dollars. P.S. Keep this paper. Imma be a star.'
"You have those visions when you're younger and you just don't know how to get to them," Harden continued. "I was one of those kids who figured it out and didn't let anything stop me."
Designed in black Primeknit with flecks of *genuine* gold, Imma Be A Star exudes Harden's early confidence and is proof of the path he's creating in the game. Gold accents featured on the Harden Mark, lace tips, and three stripes contrast a black suede toe shroud and full-length BOOST TPU wrap, while the original note is showcased as a repeating graphic print on the sockliner.
Stay tuned this week as adidas and James invite fans to share stories with their own notes on @ProjectHarden.
The Harden Vol. 1 Imma Be A Star will retail for PhP 8,995.00.
Follow the conversation @adidashoops and @adidasph on Twitter and Instagram with #HardenVol1.
Follow @titan_22 on Instagram as well.
Here are some early impressions and reviews of the Harden Vol. 1:
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