adidas BRINGS GAME-CHANGING ENERGY TO THE
COURT WITH boost Basketball Shoes
NBA superstars Derrick Rose and Damian Lillard to
debut Crazylight Boost and D Rose 5 Boost
PORTLAND, Ore. (July 27, 2014) – adidas today introduced its
game-changing Boost cushioning technology to basketball with the all-new
Crazylight Boost and D Rose 5 Boost performance basketball shoes. Boost is an
industry-first cushioning technology designed to deliver maximum energy return,
responsiveness and comfort to players.
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“Having the Boost
cushioning in my new signature shoe makes it the most favorite of mine that we’ve
ever done,” said Chicago Bulls point guard Derrick Rose. “I’ve played in them
for a couple months, but every time I put them on it feels like a new shoe and
it’s the most comfortable shoe I’ve ever worn. Now, I can’t imagine playing
without Boost in my shoes.”
True to adidas’ mission to make athletes better,
Boost features innovative material made up of thousands of capsules that
help store and release energy efficiently as athletes perform. The Crazylight Boost
will be available in the Philippines on Aug. 15 for Php 6995 while the D Rose 5
Boost will drop Oct. 16 for Php 7995.
“Boost
compliments my style of play unlike any other shoe,” Portland Trail Blazers NBA
All-Star point guard Damian Lillard said. “The immediate comfort you feel when
you put on Boost is amazing, and it lasts until the moment you take it off.
When you’re an athletic guard in the league, you’re constantly coming down hard
over the top of big guys or when you get fouled. With Boost, it’s a lot less
impact and more cushioning on my heels.”
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Boost
basketball technology underwent comprehensive testing for over a year with top
NCAA and NBA players. All athletes competed through high performance drills and
game simulations and gave universally positive feedback, consistently
preferring the Boost version of a shoe compared to an EVA alternative.
“Boost is a
groundbreaking development, not just for adidas Basketball but for athletes
across all sports,” said Robbie Fuller, adidas advanced footwear concept designer.
“The Crazylight Boost and D Rose 5 Boost shoes combine to bring our most innovative
basketball footwear to the court to truly transform the way the game is
played.”
Additional
players who will debut the Crazylight Boost this season include Joakim Noah of
the Chicago Bulls, Mike Conley of the Memphis Grizzlies, Jrue Holiday of the
New Orleans Pelicans and Jeff Teague of the Atlanta Hawks.
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Crazylight Boost
At 11.6
ounces, the Crazylight Boost remains exceptionally light and every element of
the shoe is constructed to maximize the energy benefit of Boost. This includes performance
elements such as ShockWeb overlay reinforcement for strength, support and
premium style, a soft mesh upper for increased comfort and breathability and an
all-new collar design with a unique cut that offers the mobility of a low-top
and stability of a mid.
A variety of
team and special colorways of the Crazylight Boost will be available, including
player editions for Lillard and Minnesota Timberwolves point guard Ricky Rubio.
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The
Crazylight Boost features horizontal three stripes placement across the toe to
create a sleek, fast aesthetic. The shoe also boasts distinctive gradient color
schemes for diverse style to stand out on the court.
D Rose 5 Boost
The D Rose 5
Boost is the ultimate signature shoe to outfit Derrick Rose on and off the
court. It features adidas’ most innovative technology and personal details ever
included on a shoe in the D Rose signature collection. The D Rose 5 Boost offers
full shoe length Boost cushioning technology designed for heightened energy
return and step-in comfort to ensure maximum performance.
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| The initial release of the D Rose 5 Boost has the following colorways. (image from Sneakernews.com) |
Performance
elements include an all-new EVA fit-cage that provides strength and support and
an updated Sprintweb for light-weight support and breathability. The fit-cage
also serves as the core base for all colorways of the D Rose 5, which feature
unique and personal finishes and colors.
Signature
details are woven throughout the design of the D Rose 5 Boost that reveal
insights into Derrick, his family and his path to success.
About adidas Basketball:
adidas has been providing
innovative products to help the world’s best athletes perform at elite levels
for more than 60 years, from past legends to today’s superstars, such as
Derrick Rose, Dwight Howard, Candace Parker, Tim Duncan, Damian Lillard and
John Wall. On April 11, 2006 adidas and the National Basketball Association
signed an 11-year global merchandising partnership making the adidas brand the
official uniform and apparel provider for the NBA, the Women’s National
Basketball Association (WNBA) and the NBA Development League (D-League)
beginning with the 2006-07 NBA season.
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For
more information, visit www.facebook.com/adidasPH, www.twitter.com/adidasPH or follow the
conversation with #Boost.
Unless otherwise specified, all images are from adidas.
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