After the success of Supercolor, a concept that
captured the attention of the world, Pharrell Williams returns with Supershell.
Once again transforming the iconic Superstar model, Pharrell has collaborated
with friends and creatives from around the world to bring a new chapter of the
Superstar to life.
Artwork
Collection
In this Artwork Collection, Supershell brings art
and creativity to the Superstar like never before. The Superstar’s Shelltoe
comes alive with signature graphic artworks and designs from NYC contemporary
artist Todd James, American photographer-director Cass Bird and contemporary
Japanese artist mr. The artists’ designs are then joined by six of Pharrell’s
very own artworks that explore life force and energy and its relationship with
colour.
With a limited release and exclusive artworks for
different regions around the globe, the footwear is offered in black and white
colourways, allowing the vibrant artworks to take center stage. Adding an
additional layer to the concept: each left and right shoe features a different
graphic treatment allowing the collection to be mixed and matched endlessly,
forming yet another opportunity for creative expression by the wearer
themselves.
Sculpted
collection
This collection sees the artists channel their
artworks into specially-molded 3D Shelltoe designs, a first for the Superstar
silhouette. The series is then completed by two of Pharrell’s own personal
designs, which speak of his interest in the concept of relativity.
From a shoe that spans art and culture to a platform
for expression itself, the Supershell Sculpted Collection brings the Superstar
to its ultimate artistic mode. With designs offered in monochrome black and
white colourways, the collection is also completely interchangeable, presenting
countless opportunities to mix and match individual shoes to create the perfect
personal expression.
Here are som clips of Pharrell Williams promoting and talking about the new additions to the adidas Superstar family!
Artwork
by Mr. ©Mr./Kaikai Kiki Co., Ltd. All Rights Reserved
For more information, please visit: www.adidas.com/originals
SOCIAL: #superstar
This is a press release from adidas.
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