Kobe fever hits the Philippines with the 2016 Mamba Mentality Tour!

#MambaMentality

The Manila leg of the Mamba Mentality Tour 2016 began on June 25, 2016 as Kobe Bryant inspired Filipinos with his philosophy of chasing perfection in every aspect of life, on and off court. 

Mamba Mentality is derived from Kobe’s approach to the game, and his aspirations of achieving perfection through hard work, resilience, and passion. The Mamba Mentality Tour aimed to challenge and inspire the mindset of Pinoy ballers to be relentless and fearless in their chase to be the best in sport and life.

His day kicked off at Nike Run Club, where over 30 top runners were surprised after they finished a 10K run. Kobe “welcomed” them with more intense training and physical challenges as part of his Mamba Mentality approach. 

#NikeRise LBJ in Manila to Inspire Young Filipino Ballers

LeBron James and Chot Reyes with young fans

 Manila, Philippines, August 21 2015 – Basketball superstar LeBron James was in Manila for over 2 days from August 20 to 21, as part of the LeBron James Rise Tour to mentor the Rise players, inspiring them and young Filipinos to realize their true potential. During his visit, James met with local street-ball children, played at an exhibition game and launched the new LeBron 12 Low. He also introduced the final 12 Rise players who will play their final game as part of the Rise program on August 23, 2015.

LeBron James Will be in Manila for #NikeRise Event

Witness the Rise

 NIKE BRINGS LEBRON JAMES BACK TO INSPIRE FILIPINO YOUTHS

LeBron James will be in Manila to inspire and mentor the final Rise team

Manila, Philippines, August 12 2015 – Nike is bringing back two-time NBA champion and four-time MVP LeBron James to Manila to mentor the Rise players.  James will also announce members of the final Rise team on August 20 and will continue to inspire the young athletes to leave their comfort zone and get better in the game like never before.

LeBron’s #RISE Story

LeBron James broke into the scene during his formative years in high school, growing up with a drive for greatness like no other.  His relentless desire paired with numerous hours in the gym spent practicing and honing his skills, paved the way to basketball superstardom.

PR: NIKE PRESENTS PLAYPINOY!

#PLAYPINOY 

A TOURNAMENT CELEBRATING FILIPINO BASKETBALL

#PLAYPINOY allows Filipino youth to showcase their skills and passion for the game

Manila, Philippines, 7 August 2014 – Nike brings the spirit of Filipino basketball to a new level with the #PLAYPINOY tournament, inviting all basketball crazy teens in Manila to take part. The #PLAYPINOY tournament is a fast-paced and unconventional 5-on-5 pick-up style tournament for the youth.

“#PLAYPINOY is a platform to enable the youth to embrace their basketball roots and express their love of the game,” said Courtney Cole-Faso, Country Marketing Manager for Nike Philippines.  “Nike is a firm believer in encouraging young people to lead an active life, and while we know that many Filipino youth play basketball, we want to give them the chance to show off their skills and celebrate the unique Filipino style of basketball”.

The tournament will run over three weekends, Aug 16 – 17 and Aug 23 – 24 with the finals on Aug 30. Registration begins on August 8.  

PR: KD7 GLOBAL GAME: GLOBETROTTING WITH DURANT

Presenting the all-new Nike KD7 "Global Game."

KD's love of international travel and quest for gold comes to life in the new KD7 Global Game shoe launching this Saturday, Aug. 2.

The KD7 fuses performance innovation with inspirations from Kevin Durant’s journey on and off the court.  Durant’s insights are brought to life through color blocking, graphics and textures to tell stories that are personally inspired.

The KD7 Global Game pays tribute to Durant’s worldwide travels. Basketball has provided Durant with the opportunity to travel extensively throughout Asia, Europe, and the US. Nike has been on this journey with Durant, almost every step along the way.

The NBA: KOBE 9 Elite featuring Nike Flyknit

I am not a fan of Kobe Bryant BUT I respect his game and competitiveness. He is truly one of the best I have ever seen and quite frankly, maybe the best Los Angeles Laker ever.

Now, his latest edition of basketball footwear from Nike, I can definitely be a fan of!

First look at KOBE 9 Elite featuring Nike Flyknit

Nike Philippines had a private event today to unveil the KOBE 9 Elite featuring Nike Flyknit. The event was attended by prominent sneakerhead (Sole Movement), shoe retailer (Titan), popular bloggers (kickspotting.com & hoopnut.com) and some sports celebrities (Jinno Rufino & James Velasquez).

This colorway is a tribute to Manny Pacquiao who inspired the current look of the KOBE 9 Elite

The new edition of KOBE 9 Elite features a design similar to what boxer's wear for training and fights. Kobe was inspired by Manny Pacquiao and his boxing shoes so Nike adapted that look into the KOBE 9 Elite. The higher cut of the shoe is higher than normal high-tops to give Kobe (or the wearer) added support and protection for the Achilles' heel.